How to Get More Clients Without Spending a Cent!

How to Get More Clients Without Spending a Cent!
……………In 4 easy steps

After 25 years in business I have discovered four easy (but essential) steps that all businesses must implement to have a regular, steady stream of clients. This has come about from many years of coaching business women who needed to increase their profits by growing their client base.

What I found, through coaching these wonderful women, was that I was repeating the same business building pattern with each business owner.

From this I came to realise that this pattern was the building block for a steady stream of clients and also constant referrals.

We all know that the only way to get clients is by marketing but almost everyone hates marketing. It’s seen as such a difficult thing to do.

Marketing yourself and your business seems to fit in somewhere up there with being a car salesman or a politician!

Since we don’t want to be viewed as a pushy person or a tall poppy sprouting our own “wonderfulness” we tend to do other types of marketing…the softer things such as advertising, mail-outs, newsletters etc but the steady stream of clients continue to allude us.

Well not anymore!

I want to share with you what I have found to be the 4 essential steps to a steady stream of regular clients and constant referrals….and yes it can be done in only 4 easy steps! YAY!

Step one:

Know who are your clients are!
I know you think your clients are “everyone” and that may be true but let me tell you that trying to market to “everyone” will, not only wear you out, it will also blow the marketing budget!!

Step two:

Know what pains or problems you solve for your clients!
Your main marketing message should ‘speak’ to your potential clients by appealing to their sensitivities (pain) that trigger an emotional reaction. By identifying your client’s pain and suffering, it tells them that you understand and empathize with them.

Step three:

Know the most effective marketing techniques and use them:

• Direct contact
• Follow-up
• Business alliances
• Referral building
• Networking

Step four:

Know how to network correctly as it is the key to continual referrals!
Build relationships and remember;

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.” Bob Burg.

———-
Lisa Branigan
Business Coach
http://www.quantumcoaching.com.au

Lisa is the creator of the FREE webinar; How to Get More Clients Without
…..Spending a Cent!

During this 60-minute webinar Lisa:

• Takes you through the 4 essential steps to get more clients!
• Helps you understand where to put all your marketing efforts.
• Explains the keys to endless referrals for your business.
• Teaches you the steps to an effective marketing message.
• Demystifies successful marketing strategies.
• Gives you tips and ideas on how to get clients without spending a cent!

Register your interest in the next FREE webinar now!
http://www.quantumcoaching.com.au/business-webinars.htm

Marketing is like fishing except you can’t eat your clients!

Not only do I work with women on work/life balance, I also work with ladies who are starting (or growing) a business (as this is my background)…basically we work on getting more clients!

Recently while working on this topic with a client, I was thinking how similar trying to find clients is to fishing (except you can’t eat your clients!).

When a person goes fishing they have a particular fish they are targeting, or wanting to catch. Knowing in advance the particular fish they wish to catch helps the fisherman (or woman) know what bait or lure to buy and where to go to find that type of fish. For example sand whiting gather on white sand while herring live on rocky ground.

To go fishing without this knowledge would mean your fishing attempt would be “pot luck” and the success of catching a fish is limited. The world is not your oyster!

It’s that same with your marketing. You must define your target market…or the fish you want to catch.

When you define your target market, you know who your clients are, what needs they have and where to find them. You know exactly where to put all you marketing effort and budget to catch a client.

Who are your fish?

If you don’t know, get help to define your target market. If you don’t, you will get exhausted and waste time and money trying to market to everyone and anyone!

To help try answering these questions:

• What is the age bracket of my ideal client? E.g. child, teen, 30-40’s?
• What is the gender of my ideal client?
• What is the education level of my ideal client? E.g. high school, college,
TAFE, university
• What is the occupation of my ideal client? E.g. teacher, plumber, CEO.
• What is the income range of my ideal client? E.g. $20-30 000, $50-80 000,
over $100 000
• What is the ethnic and/or religious background of my ideal client?
• What are the hobbies or interests of my ideal client?
• What is the family life situation of my ideal client? E.g. short/long term
relationship, single, divorced, children.

What else do you feel you might like to know about your ideal client?

You could always conduct some market research to answer the above questions and find out other useful information to help with your marketing strategy.

Hope this helps

Lisa Branigan

Business Coach

http://www.quantumcoaching.com.au

Free Publicity for Your Business!

Have you tried advertising and found you don’t get good return on your investment. For most serviced based businesses (including business coaching) adverts don’t work that well.

What else could you try?

Interestingly, our local paper has decided to run a monthly business news section. This is a place were you can have a small write up of any news in regards to your business. I decided I would have the following, genuine offer, in the next issue:

—————————————–

FREE Business Coaching: Business Coach, Lisa Branigan of Quantum Coaching is offering local business women a FREE 60-minute coaching session valued at $120.

Lisa will work with you to increase your client base, raise profits, lower costs, effectively manage your time and enjoy work/life balance.

Contact Lisa on 9757 3750 or lisa@quantumcoaching.com.au

——————————————

In the past an advert may have resulted in one client. This is a terrible return on the $400 the advert cost. So I wasn’t expecting much from my “business news” but as it was free it was also no loss.

I am surprised at the results so far.

In four days, since the paper came out, I have had one phone call enquiry, an invitation from a bank to business women’s networking meeting, two email inquires and three people I saw while shopping mentioned they saw the paper and questioned me further about what I do.

One was my local librarian who said though she didn’t need my services she knows who to use as a referral point if she knows anyone that does. These are just the people who have contacted me so far and who have mentioned they saw my news.

I have since asked the paper to continue my offer until further notice as it is great for publicity and interesting that people warm up to the offer more than if it was in an advert.

So what can you do?

Is there a business news section in your local paper? What about your local school or community group, do they allow free “news” in their newsletters. How else can you get free publicity for your business?

Other ideas that I have found useful:

Website link swapping

Writing articles (place them on free internet article databases)

Press release of an achievement or special offer

Speak at groups and get a write up before and after the event

Become a columnist or have articles featured in print

Speak on radio

Have your own free newsletter that people can sign up for.

Write for others who have your same target market

Free samples in conference bags

Networking events (but there are secrets to effectively networking!)

Other ideas from Google:

Teach an adult education class

Use free advertising websites

Start a discussion group, seminar series, book club, wine tasting club or other type of group that can meet to talk about your products or services.

Make deals with other small business owners to display one another’s products, advertise on one another’s Web sites, and so on.

Create an award and present it to someone who is notable to your demographic group and has some connection with your industry.

Free samples or free service demonstrations.

 Lisa Branigan Business Coach http://www.quantumcoaching.com.au

How to get more clients and keep the ones you’ve got!

How to get more clients and keep the ones you’ve got!

1. Know who your clients are! How can you market if you dont know your market?

2. Know what problems your clients have and what solutions you offer.

3. Position yourself wherever your clients “hang out” networking groups, social networking sites, mags, websites, events etc!

4. Ask every happy client for a referal!

5. Show your appreciation to your clients: thank you letters, gifts, cards etc

6. Be the only person your client thinks about when needing what you offer….go the extra mile with a smile!

7. Keep in touch…send out business note pads, e-zines, cards, letters, newsletters etc.

8. Be G.R.E.A.T.  at what you do!

Lisa Branigan

Business Coach

http://www.quantumcoaching.com.au

Saying THANK YOU can make you profits soar!

Did you know that it costs far more to acquire a new client than it costs to generate business from an existing client?

One of the biggest mistakes business owners make is investing most of their marketing efforts in try to find new clients and forgetting about their past clients. Your current and past clients are the foundation of your business because without them, your business would not exist.

So how do you effectively market to your past clients?

According to the article “12 Ways to Thank Your Customers: Client Appreciation Strategies You Can Use Year-Round” by Stephanie Chandler; “Showing appreciation for your clients can set you apart from your competitors, increase loyalty, improve retention, inspire sales and even build relationships that last a lifetime. Reaching out to your clients is also an opportunity to remind them about your company. Effective marketing relies on repeat exposure and showing appreciation is an ideal way to keep your marketing wheels in motion.”

When was the last time you showed appreciation to a client for their business or a referral?

How can you show appreciation to past clients and remind them of your business at the same time?

Stephanie Chandler suggests 12 ways to say “thank you” to your clients:

1. Greeting Cards: The Guinness Book of World Records lists Joe Girard, a car salesman from Detroit, as the world’s best salesman. Girard earned the honor by selling 18 cars in a single day. One of his secrets to success is sending 12 cards per year to every single customer and prospect. There are dozens of major and minor holidays throughout the year and each provides a great reason to send a card.

2. Personal Notes: Thoughtful and unexpected thank you notes can be sent after client appointments, following a purchase or whenever a client has done anything deserving some appreciation. While sending an e-mail may be quick and easy, you will make a better impression by sending a note in the mail.

3. Invitations: Though it is important to recognize all of your clients, it is just as important to pay extra attention to your top clients. Spending time together outside of the office gives you a chance to cultivate the relationship by getting to know each other better (in the sales world, this is called “face time”). Consider inviting your top contacts to lunch, dinner, sporting events, charity functions or other events where you can spend time together.

4. Small Gifts: Flowers, books, a mug full of candy and other token items can make thoughtful gifts for clients. These can be sent on special occasions such as birthdays, holidays or anniversaries, or can be sent for no reason other than to show your gratitude.

5. Food: Everyone loves food. Consider sending cupcakes from your local bakery, providing a catered lunch at your client’s office or dropping off a tray of cookies.

6. Gift Cards: Sending gift cards for items or places your clients will enjoy can have an added benefit: they will think of you when it comes time to redeem the gift! Options include coffee shops, restaurants, movies, bookstores, office supplies or anything else your clients would appreciate. For even more mileage, consider partnering with another business and send each other’s gift cards.

7. Referral Rewards: The highest compliment you can receive is a referral to your business. This gesture deserves recognition in the form of a thank you note, discount on services or small gift card. Always acknowledge when a customer sends business your way.

8. Reverse Referrals: If your clients are business owners, look for ways to refer business to them. This is an unexpected gesture that is sure to set you apart.

9. Customer Appreciation Days: Designate one or more days each year to celebrate your clients. You could offer a customer-only secret promotional sale, give away lunch if you have a physical location or provide a special bonus to those on your mailing list.

10. The Gift of Information: E-books, reports, workbooks, videos and other types of information products can make great gifts. For example, compile a list of useful tips that your customers will appreciate and either deliver it via e-mail in a PDF document or publish it in booklet format to mail or hand out.

11. Host Events: Host a party or an open house at your office or a restaurant. If your clients are geographically dispersed, you can hold a virtual event by inviting them to participate in complimentary online seminars.

12. Life Events: If you know that your client is getting married, having a baby, being promoted or enjoying another major life event, send an acknowledgement—even if it is a simple card. Your gesture will not be forgotten. These very simple ideas, that cost very little, can help you generate profits from past clients and grow your business to be earning a healthy income!

Lisa Branigan

Life Coach

http://www.quantumcoaching.com.au

About Stephanie Chandler is the author of several business and marketing books including FROM ENTREPRENEUR TO INFOPRENEUR: MAKE MONEY WITH BOOKS, E-BOOKS AND INFORMATION PRODUCTS. Discover hundreds of resources for entrepreneurs at www.BusinessInfoGuide.com . Read more of her article here: http://www.powerhomebiz.com/News/112008/client-appreciation.htm

One unhappy customer can cost you 3 million clients!

Recently my husband was abused while asking for a quote for some work he needed done on some equipment. Mind you, this was the third time he approached this person about the quote for this small job.

Instead of an apology for being so slow with a quote, the so call “professional” had the cheek to abuse my husband for wasting his time.

This person is new to our area and is trying to build a new business where the client counts…well so he says!

Ok I so the job was very small (maybe not even worth $100) but unbeknown to this “new” business owner, my husband was testing the waters before he asks for a quote on a $40 000 project!

He just lost himself and his business $40 000 plus a possible 3 million potential clients!

Yes 3 million.

With the invent of the internet and various social media the one unhappy customer who used to tell ten of his friends can now send out a negative message about you and your business to literally millions of people instantly.

Think of that the next time you want to be right!

THE CUSTOMER IS ALWAYS RIGHT!

 

–

Lisa Branigan

Life Coach

http://www.quantumcoaching.com.au

 

Business Building Part 2…..Getting Clients via “Accidential Meetings”

Last post I mentioned the top ways to get clients is through direct contact and following up. 

This means making direct, “personal” contact with prospective clients. When contact is personal it involves making all communication personalized by addressing it to a particular person and raising an issue personal to them. 

So how do you do this…what methods can you use to reach more prospects by direct contact? 

One way is to try an “accidential meeting”…no don’t run into someone with your car but do try and accidentially “meet” a prospect who you know would be interested in your services if you could just give them some information in person. 

So how do you (or where can you) “accidentally” meet someone? 

## RULE: ….Please don’t stalk as nothing will turn a client off faster…be discreet! 

You could try to: 

1. Be out the front of their workplace (around lunchtime) where you may catch them going off to lunch…start with a big smile and a friendly hello….say something like “Oh hi ______ are you off to lunch? I was just hoping to book an appointment with your secretary…oh could I buy you lunch instead.” 

2. Find out where they network and join that group 

3. Get introducted by someone who knows them already and take both people for coffee. 

…..think outside the square and see what other ways you can have an “accidential meeting” with a prospective client! 

The Secrets of Business Building-Getting Clients!

The first steps in growing a profitable business and getting more clients are:

1. Defining your target market….who are you selling too??

2. Develop a benefit statement..not a 100% perfect one but you need to know who you work with and what you “fix” for them!

You need to have the above 2 steps sorted first and then it is time to get more clients!

How do we get clients?

By marketing!!! It’s not a case of “build it and they will come” as how will they know who you are, what you do and how to find you?

You need to get out there and let people know you exist and what it is you offer.

This is marketing!

Most people don’t realize that part of having your own business involves marketing. At first; a lot of marketing!

There are many ways to market a product or business such as:

1. Direct contact and follow-up.
2. Networking and referral building.
3. Public speaking…also builds credibility
4. Writing articles…. also builds credibility
5. Promotional Events
6. Advertising

Which of the above are the most effective ways to get clients?

Stay tuned for more blog posts and the WiB series of “Business Building” tele-workshops!
(WiB) Women in Business Connect:

From the book…Get Clients Now! by CJ Hayden….

5 Marketing Tips from Amanda Griscti (One for each day!)

I thought these tips from Amanda Griscti (http://ow.ly/19K0d) were great so wanted to share them with you. 

  Amanda suggests you do one each working day! 

  1. Create a press release for your business and add something different. Check out our post on How to Promote your Business using PR for some tips.

2. Ask your clients to refer you to someone. This sounds so simple doesn’t it? But I bet you haven’t done it yet! You will be surprised how well this works.  

3. Ask 5 clients for a testimonial and add it to your website and collateral. The key with testimonials is to be specific with your request. For example, ask for a testimonial on your quality of work or on your service etc. Also ask for a picture of the person giving the testimonial. 

4. Create a direct marketing list and start calling one person a day. You list can be from people you have met or simple Google searching of your target clients. Line up some clients that are happy to give you a testimonial that you can mention to the person you are calling.

5. Do you have a store front? Have a new theme each month but don’t over crowd the space. Make sure these themes are also inside the store and on your website. See them as “campaigns” for your store.

The only thing I would add is if you feel you can’t do this without support connect with a business buddy or work with a life coach to support you in growing a profitable business.

Online Networking Group for Business Women!

I just want to let you know about a great networking group I have joined called
Women in Business Connect set up by Chris Lucas.

The group is all about:

Connecting, Networking, Learning, Sharing and Inspiring business women.

We have a weekly chat where we really do share, support, inspire and learn from each other. It’s a safe place to ask questions and get help to find clients and grow your business.

Let week we did a phone workshop about creating a marketing pitch or elevator speech to use in marketing materials and when networking. A recording of this is available to anyone who would like to listen. Just let me know and I will pass it on.

Anyway this truly is a great group so come join us as we would all love to meet you!!

http://www.wibconnect.com/